I am Maryam, an energetic yet focus
UX Designer
Senior Product Designer with experience that spans across Fintech, Travel and Sustainability.
About me
From Cape Town to Dubai, 8+ years in UX and product design, I’ve worked across fintech, travel, ecommerce, and sustainability — each experience shaping how I solve problems and collaborate with teams.
Every project taught me something new and pushed me to grow — personally and professionally.
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I’m a designer who thrives in spaces where curiosity, authenticity, and collaboration come naturally — where people feel safe to grow, explore, and learn together.
Scaling flight options
Upselling
Flight Tickets
In response to a key customer opportunity, Almosafer introduced fare families, offering a wider range of fare options similar to airlines.
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Final outcome, a fully integrated, user-tested upsell experience that:
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Bridges the trust and value gap between OTAs and airlines
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Empowers customers with transparent choices
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Drives measurable business impact at scale
"This project taught me the value of pacing design, validating often, and scaling smart."
+36.6%
+17%
Overall Conversion Rate
Overall Booking Value
From Concept to Launch
How we turned a consumer-only experience into a business-ready platform
The company saw an opportunity to extend its digital platform from serving individuals to supporting the SME market.
As the UX Lead of team, we shaped the strategy and execution of a new business experience—from stakeholder interviews and persona development to scenario-based design and concept approved for MVP development and live.
“I learned that research only creates impact when it’s shared in a way that resonates with stakeholders.”
+26%
Increase in business product leads
+15%
Uplift in cross-sell between funding and insurance products
From Confusion to Conversion
Simplifying Sales Onboarding for Scalable Growth
We reimagined the digital sales onboarding experience for a leading financial services platform, creating a modular, frictionless application flow for guest users across multiple product types.
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As UX Lead in collaboration with product teams, we designed a unified journey that adapts to both beginner and advanced investors, reducing complexity through progressive disclosure, customer-centric content, and reusable components.
Before
55.1%
Form Completion Rate
After
64.6%
Form Completion Rate
“I learned that without early alignment from all teams, even simple decisions can delay everything—collaboration really is key to moving forward.”
Driving 3X More Recycling Engagement
Rewards and Gamification Sustainable App
By designing the user journey around motivation, education, and reward, we increased user engagement by 3x in Cape Town neighborhoods using the app.
40%
Increase in recycling drop-off rates in areas with high app adoption
78%
High task completion rate on sustainability challenges
Self intiated Process & Business Contributions
A few contributions
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A few comments from managers & colleagues
What others say
"I had the opportunity to work alongside Maryam for four transformative years, during which she consistently demonstrated unparalleled expertise and leadership in the field of design. She is not only a highly skilled designer but also a visionary leader whose contributions have left a lasting impact."
Saja Alkatib,
Lead Product Designer
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